Using Cultural Strategy
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Branding a Social
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How Niche Brands Break Through Using Cultural Strategy |
How Technology
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Using Cultural Strategy to Find Blue Oceans
How do we explain breakthrough market innovations like Nike, Starbucks, Ben & Jerry’s and Jack Daniel’s? Conventional innovation models simply don’t work because they’re shaped by the worldview of engineers and economists—build a better mousetrap and the world will take notice. We focus on a distinctive kind of innovation—what we call cultural innovation—which works on principles that are not well understood in business today. Our consulting practice, built upon a decade of research and high-level strategy projects, specializes in cultural strategy. We help clients build cultural innovations from the ground up. More about Innovation at the Cultural Strategy Group…
How Cultural Strategy Builds Iconic Brands
Turning your brand into a cultural icon is the holy grail of marketing. In his pioneering bestseller, Douglas Holt developed a new approach to brand strategy—what he calls cultural branding—which provides a blueprint for building iconic brands. Analyzing the breakthroughs of dozens of iconic brands, Holt demonstrated that brands become powerful cultural symbols by responding to historical disruptions in society. His step-by-step model has been widely adopted by companies, entrepreneurs, and ad agencies around the world. More about Branding at the Cultural Strategy Group…